Video Games Global Audience
$180bn by 2021
International Market Value
British games and other interactive digital content development have been phenomenally successful in boosting the UK economy. Playing into a global games audience of around 2.5 billion people, the international market value is estimated to reach $180 billion by 2021.
The home market remains strong and the UK is seen as the fifth largest market in the world with a consumer spend of $5 billion, and it’s growing annually.
These home and international sales are generated from content created by a relatively small number of individuals. Direct employment is around 20,000 but these employees generate a staggering £1.5bn for the UK economy. They are well distributed throughout key UK cities including the Nations and Regions ensuring that the economic benefits are felt across the UK.
Business models in hit-driven markets also shift constantly as the majority follow breakout innovations and successes by a smaller minority. The extent to which these challenges can be addressed continues to impact on their growth. This is happening against the backdrop of other nations expanding their creative economies and capitalising on new and emerging markets.
Business challenges like these are often expressed as Market Failures.
Key challenges for smaller independent games developers in our Community include:
The UK Government has long recognised the opportunity that the games development industry affords to grow the economy. Because of the relatively small headcount and whole-UK distribution of developers it makes sense to intervene on a UK-wide basis.
The two major support programmes are the:
The Video Games Prototype Fund is a broad intervention project to improve the UK’s early stage business and creative ecosystem through two main programmes; the UK Games Fund and Tranzfuser. The two programmes are linked to a number of other tools and measures to stimulate this ecosystem.
UK Games Talent and Finance Community Interest Company (UKGTF) was established in 2015 to operate the Video Games Prototype Fund for the UK Government. UKGTF is not an arms-length company; that means that the Government has no obligation to continue support beyond the present project because the rationale is delivery of a time-limited programme.
Own IP indie game developers
Cultural and social
UKGTF is a non-profit Community Interest Company with a legal remit to support the UK’s early stage games development and digital interactive business and creative ecosystem in terms of both companies and individuals.
The word ecosystem means a complex system, resembling that of biological systems, composed of all of the organisms found in a particular physical environment interacting with it and each other. Research has noted that where this is applied to the management of innovation there can be different perspectives such as industrial ecology, business ecosystems, platform management and multi-actor networks. UKGTF’s work straddles each and all of these perspectives but mainly in the context of trying to create win/win symbiotic relationships between network actors and boundaries.Business and creative ecosystem